Page Speed Control – can be one of the essential things that every business owner should know in building and developing their website, especially those of you who are starting a business now.

Why is that important? How will it affect your business? How do we do it? We will answer all of that in this article.

What is Page Speed Control

Page speed means “page load time” or how long it takes the browser to display content on the page, such as text, images, and videos.

Raising page speed can impact how long visitors stay on your site, your organic search rankings, conversion rates, and revenue. | Page Speed Control

You probably don’t think this is a big deal if you’ve noticed a page speed drop of a second or two. However, decreasing page speed from one second to three seconds can increase the bounce rate by up to 32 percent, which will undoubtedly hurt your website because visits have decreased. And people will tend to choose to visit other sites. Of course, you don’t want this to happen, do you?

Why Page Speed Control is Important for Beginner Business Owners

A website should be easy for visitors to navigate and find what they are looking for. If the pages load quickly and provide quality content, users will stay on your site longer. The longer they spend on your website, the higher their chance to convert.

Therefore, slow page speed is a thing to avoid. Not only that, but a slow page loading speed will also negatively impact web ranking on search engine pages. | Page Speed Control

So, if you manage a business website with a slow page loading speed, you must fix it immediately. Your website can lose a lot of traffic, adversely affecting the resulting conversions.

The length of the loading time is one of the factors that make visitors leave your website. Most users will usually feel impatient or frustrated with a slow page speed. In the end, they choose to leave the web and visit another website. This fact, of course, will be very detrimental to you.

With fast page speed, users can easily explore your website pages. They can also quickly find the information or content they want on your website. | Page Speed Control

In addition, as we mentioned earlier, a fast page speed will result in higher conversions than a website with a slow speed.

How to do Page Speed Control

Step 1, Select a performance-optimized web hosting

When you create a website, you should choose a web hosting more carefully. You can ensure that the web hosting you use has specifications that suit your needs. If the web hosting you choose does not suit your web needs or has poor-quality server performance, the loading time of website pages can be slow.

Hosting providers play a significant role in the management and performance of a website, including its page speed. So, don’t choose mediocre hosting just to get a lower monthly rate. Cheap hosting results in poor performance. Because they share resources between multiple websites on overloaded servers; as a result, your page loads slow.

Therefore, opt for performance-focused hosting, which provides a powerful platform designed for speed. This hosting provider doesn’t offer shared hosting, so there’s no need to worry about other websites consuming your potential resources. | Page Speed Control

Step 2, Compress and optimize your images on the web page

Images make your web page look more attractive and improve the quality of your content. However, you should remember that large images can also delay loading times.

The larger the images you load on a web page, the longer it will take to display them. You need to set the type and size of the image or other file you want to upload to keep the page speed light so that the web page is easy to access. Also, enable lazy loading, and you can compress the image via lossy or lossless compression.

Step 3, Install and activate plugins

Plugins are software code with specific functions that allow an application to run additional features. If you use too many plugins, it can affect the performance of your web page speed. We recommend that you use the plugins you need the most and remove the ones you rarely use. | Page Speed Control

When you install and activate the plugin, the image size will automatically change and be compressed, but it will not affect the quality. It includes features for lossless compression, slow loading, and optimizing images in bulk.

Step 4, Reduce redirects on your web page

Too many redirects on your website will ruin loading times. Sometimes a redirect is also necessary, such as when you move to a new domain. However, eliminating unnecessary redirects on your site results in significantly lower page load times.

If you need a tool to identify set-up redirects incorrectly on your site, use Patrick Sexton’s Redirect mapping tool. | Page Speed Control

Additionally, you can use the Screaming Frog tool to identify all the redirects on your site and where they are leading. This will make it easier to identify redirects that have no purpose. Then you can remove the ones you don’t need through your site’s .htaccess file.

Redirect Link Website: Technical SEO Best Practices

Step 5, Cache your web page

Next, how to do Page speed control is Caching. Caching is very effective for speeding up your web pages. Caching keeps a copy of your site’s files, minimizing the work required for the server to generate and serve web pages to visitors’ browsers.

You can use a caching plugin like W3 Total Cache, a free WordPress plugin. Once installed and active, you can simply navigate to General Settings > Page Cache and select the Enable option.

Step 6, Use asynchronous and delayed loading for your CSS and JavaScript files.

A site consists of CSS and JavaScript files. This script can load synchronously or asynchronously. Sync means that files are loaded one by one in the order. In contrast, asynchronous loading allows multiple files to load simultaneously so that it can speed up page performance. You can use a combination of Autoptimize and Async JavaScript plugins to do this task.

Step 7, Minify CSS, JavaScript, and HTML.

Optimizing how your files load can help increase page loading speed. As well as minifying your CSS, JavaScript, and HTML code.

You can minify your CSS, JavaScript, and HTML with a free plugin: Autoptimize. This plugin makes it easy to combine and minify your scripts and styles automatically. | Page Speed Control

Step 8, Take advantage of a content delivery network (CDN).

It is a network of servers that helps increase page loading speed. It works by hosting and delivering copies of your site’s static content from servers around the world. CDN helps reduce network latency and results in lower TTFB.

Conclusion

Page Speed control is very influential for your website. Website visitors need comfort when operating a website, and slow page speed is one thing that should be avoided.

If you manage a business website with a slow page loading speed, you must fix it immediately. Your website can lose a lot of web traffic and affect conversions.

To see the page loading speed of a website, you can use Google PageSpeed Insights. On that page, you can see how much score Google has given you for your website’s speed performance. If you get a score of 90 or more, your website is considered a good performance. While a score between 50 – 90 indicates that web performance needs to be improved, a score below 50 will be considered a website with poor performance.