How to use Pinterest for eCommerce – Despite not being particularly well-known compared to the other social media sites out there, there was and still is an active community of people using Pinterest on daily basis. As of 2022, Pinterest has over 200 million daily users.

Thanks to this, you can use the platform for eCommerce and sell things there. But how do you do so exactly? We’ll learn all of that as well as what Pinterest is in this guide on how to use Pinterest for eCommerce.

What is Pinterest

Pinterest is a social media site that allows users to share and discover images. The site’s users are primarily women.

There are two ways of using Pinterest for eCommerce. The first is what we’ll be covering in this article, how to use Pinterest for eCommerce, which is using Pinterest to drive traffic to your store and products.

But now that’s out of the way, let’s dive into how to use Pinterest for eCommerce.

Using Pinterest for eCommerce

1. Setting up your Pinterest business account

To start off this how to use Pinterest for eCommerce guide, you’ll need to create a business account. This allows you to add payment information and optimize your profile for business accounts.

To create a business account, just go to https://www.pinterest.com/business/create/. Pinterest will allow you to create a brand-new account or turn your personal account into a business one.

When you do this, Pinterest will prompt you to enter details about your company and the products/services offered.

Include your website URL as well. This can either be your personal website or your eCommerce website. Pinterest also accepts Etsy and eBay as your website so if you’re already selling things there, feel free to put those in also.

All of this is so that people can easily click through and find your website easily. This will help people find and buy your products right away.

2. Optimizing your profile

As with any internet marketing strategy, you’ll want to optimize your profile for this How to Use Pinterest for eCommerce guide. You can do so in a few ways. First off, you can add and remove boards.

Adding a banner image to your profile is also a great way to draw attention to your profile and products and make it more trustworthy and appealing to potential customers.

3. Creating and managing boards

Now that you’ve created your boards, it’s time to fill them with content. You can do so by uploading images, GIFs, and videos. It’s best to create boards based on user interests.

For example, you can create a board for a specific type of cuisine. Then, add images with recipes of foods your customers love.

You can also create boards based on events or occasions. For example, you can create a board dedicated to Mother’s Day gifts. This way, you can easily find these images whenever necessary.

4. Promoting your pins

The next step for this how to use Pinterest for eCommerce guide is to promote your pins. Pinterest makes it easier to promote your pins with its built-in features. One way you can promote your pins is by repinning other people’s content.

This will help you acquire followers and expand your reach. Another way you can promote your pins is by creating and replying to boards. You can create boards to draw attention to certain products.

When replying to existing boards, be sure to add value. Don’t simply post your products. Instead, post helpful images and GIFs to help your customers.

5. Publishing Contents

Now that you’ve created boards, it’s time to post content. You can post text, images, videos, and GIFs. It’s best to create blog posts that focus on a single topic.

This makes it easier for readers to navigate and find relevant information. You can also create how-to guides for your products. This way, you can show your customers how to use your products. Furthermore, you can also create case studies for your best sellers.

This will help you build trust with your audience. Lastly, you can also share customer testimonials. This shows you’re actively working to help your customers.

And those were it for this how to use Pinterest for eCommerce guide. As you can see, there are plenty of reasons to use Pinterest for eCommerce. It draws in potential customers and allows you to showcase your products.

The best way to get started with Pinterest is to create boards related to your customer’s interests. Then, you’ll want to start pinning products on these boards. However, you don’t want to pin everything you have.

Instead, you want to only pin products that are relevant to your boards. That way, you’ll be able to drive more traffic to your site and increase sales.