5 LinkedIn Outreach Strategy : Best Guide

LinkedIn outreach strategy – Besides the obvious social media sites the likes of Instagram and Facebook, did you know that you can also use LinkedIn as a marketing tool to boost your sales? That’s right.

LinkedIn is not only a place where people showcase their portfolios, but it’s also a place for people to promote their products. So in this article, we’ll be going over the 5 LinkedIn outreach strategy that you can employ to help you boost your sales with this site.

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5 LinkedIn Outreach Strategy

Linkedin Outreach Strategy
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1. Have a Buyer Persona

Something that most businesses often do not pay attention to is the buyer persona. So, what is this thing called a buyer persona?

Buyer persona in layman’s terms is basically a fictional character that represents a user type that will be using your product.

Having a buyer persona helps tremendously in creating an effective sales strategy. This is true for any and all kinds of content strategies, and not just for LinkedIn.

As such, the first tip of this LinkedIn outreach strategy is to have a buyer persona so that you can create an efficient strategy and have the process more linear and neatly kept.

2. Have a KPI

Once you have your buyer persona figured out, the next step is to create a key performance indicator (KPI) that will help you track your sales progress. For example, if your main goal is to generate 10 leads per month, you can track how many leads you’ve received at the end of each week to see how you’re doing and what you need to do to increase the numbers.

Unlike a buyer persona, a KPI is not quite a necessity. But since marketing is all about data and how things perform anyway, having it is never a bad thing. And since it doesn’t take that much time or effort to have, there’s really no reason you’d skip out on it for this 5 LinkedIn outreach strategy.

3. Connect with your potential customers

Linkedin Outreach Strategy
Source : Unsplash

Now that you’ve done the prep work, it’s time to actually build a relationship with your potential customers. One of the best ways to do this is to start joining groups on LinkedIn where your target audience hangs out and participates in the conversation there.

Not only will this help you build your reputation on the site, but it will also help you spread your message to people who might not even know who you are yet. This is a very simple action that can help you connect with your potential customers and start bringing them in.

Connecting with your audience this way helps build trust with them before we even began the transaction part and humanize your company, making them more interested in trying your product or service.

4. Create exclusive offers

LinkedIn is not the most common place to start a marketing campaign, but as we mentioned earlier, it definitely is a place for one. But for it to be effective, there has to be something that the user can benefit from seeing your LinkedIn profile and posts.

As such, it’s natural for the next 5 LinkedIn outreach strategy to have exclusive offers for your LinkedIn posts. This’ll encourage people to come to your LinkedIn and you’ll gain more sales this way.

5. Have a well-filled profile

Your profile is the first thing that potential customers will see when they visit your page, so it’s extremely important to make it look professional and attractive.

Make sure to fill in your profile with all the necessary information like your background, where you work, and what your expertise is.

Having a well-filled and attractive profile will help you build trust with your potential customers and make them more likely to buy from you.

There’s also almost no reason to not do it considering that it doesn’t take that much effort to do so. Having a well-filled profile also allows your potential customer to easily reach you as you will have your contact details available right front and center.


Linkedin Outreach Strategy
Source : Unsplash

Now that we’ve gone over the 5 LinkedIn outreach strategy, it’s time to recap what we learned in this article.  

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There are of course many other LinkedIn outreach strategy that we just can’t cover in this article due to length issue, but as for someone interested in advertising and or marketing on LinkedIn, the LinkedIn outreach strategy that we’ve talked about today will be more than enough.

For maximum results, make sure to follow these strategies and you’ll see your sales grow in no time.

Lydia Pricillia
Lydia Pricillia
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