How to Promote a Webinar on LinkedIn – If you find yourself befuddled as to where you could promote your webinar, look no further than LinkedIn. Not only does this site serve as a way to showcase your portfolio and find a job, but LinkedIn also helps people connect with each other professionally.

Thanks to this, it’s a good place to advertise your webinar for when you have one coming up. And to make it easier for you, here we have 10 Ways How to Promote a Webinar on LinkedIn that you can follow very easily.

Promoting Your Webinar on LinkedIn

10 Ways How to Promote a Webinar on Linkedin — digital marketing agency indonesia

1. Build Your Audience Through the LinkedIn Campaign Manager

If you want to get a high level of exposure for your webinar, one of the best tools you can use is the LinkedIn Campaign Manager. Firstly, you need to create a campaign through this Manager and then target your audience.

Here, you can choose your audience’s attributes; starting from their company to interests and traits. This of course will cost you, but having a LinkedIn campaign running will spread awareness of your webinar on linked very effectively.

2. Spread Awareness of Your Webinar

After that, you can start creating posts on your LinkedIn about what’s going on in your webinar. Like when it starts, what is its topic about, who will be speaking, what benefits they will get, et cetera.

3. Create Some Posts About Your Webinar

Next for the thing that you can try on how to promote a webinar on LinkedIn, you can start creating some posts that are more detailed.

While you’re doing this, don’t forget to take advantage of the hashtags available that are related to your webinar topics to make these posts easier to find.

4. Join LinkedIn Groups

Another thing you can do for this how to promote a webinar on LinkedIn guide is to join LinkedIn groups.

Joining groups could help you to get more leads and subscribers, as well as drive more traffic to your webinar. You could also consider creating a group and promoting your webinar there though that will take more time and effort.

5. Reach out to the speakers

While you’re doing your part of the job by creating posts about your webinar, try to reach out to the speakers that will be in the said webinar on LinkedIn to ask them to promote it on their LinkedIn.

6. Ask your team to promote it on their social media

If you have a team, you can also ask them to promote your webinar on their social media accounts. If they have a large following, this could help you to get more leads and subscribers, as well as drive more traffic to your webinar.

7. Create a LinkedIn events

LinkedIn as a site has a feature that lets you host events, which of course can be helpful for how to promote a webinar on LinkedIn.

If you decide to do this, make sure that you choose a date and time that works best for your audience.

8. Use hashtags when you post

As we mentioned earlier, never forget to use hashtags when you’re posting on LinkedIn. Hashtags help tremendously in terms of engagements and discovery. More people will hear about your webinar if you tag your posts with the appropriate hashtags for it.

9. Use LinkedIn Lead Generation Ads

This is one of the best ways for this how to promote a webinar on LinkedIn. A lead generation ad is a type of ad that lets you collect emails from your potential customers. Because of this, it’s a good way to promote your webinar and get more subscribers. You can do so by creating a lead generation ad.

But similar to the first method on how to promote a webinar on LinkedIn, this one can be quite expensive so it’s really only plausible if you have the budget for it.

10. Inject some personality into your posts

If you want to promote your webinar more effectively, you could try to inject some personality into your posts. This can help you to stand out from the crowd and give people a reason to attend your webinar.

Conclusion

And those were the ways available for this how to promote a webinar on LinkedIn guide. As you can see, there are many options available, so feel free to choose the one that works best for your situation.

In terms of efficiency, LinkedIn Campaign, Events, and Lead Ads are definitely some of the most efficient ones. But you can still make do with doing posts as well as long as you take advantage of the other features on this site.