How to get coaching clients from LinkedIn – You might’ve heard about people marketing their products and services on LinkedIn. And though that may sound odd, there is definitely a marketing potential for this site that’s most commonly used to showcase portfolios and find jobs.

But, how exactly? Well, in this guide on how to get coaching clients from LinkedIn, we’ll see how LinkedIn can be used as a marketing tool.

What is LinkedIn

For those who are unfamiliar with this social network site, it is a business-focused social networking site that is owned by Microsoft.

It enables you to expand your network, find jobs and hire employees, as well as network with people in your industry. Thanks to it being a social networking site, there is an opportunity to be gained for marketing.

But now that that’s out of the way, let’s dive into how to get coaching clients from LinkedIn right away.

How to Get Clients on LinkedIn

1. Complete your profile

First and foremost, if you are trying to get clients from LinkedIn, your profile needs to be completed and up to par. You need to have everything from a professional headshot (or an actual photo of yourself) to your education and experience listed on your profile.

And not just that, you also need to include your website and/or your email address on your profile so that it’s easy for your potential customers to reach you.

Having a well-filled and complete LinkedIn profile is very important for how to get coaching clients from LinkedIn as it makes you seem more trustworthy and legit.

If everything on your profile is blank, people would not take what you say seriously and would just assume that you’re a shady company or even worse, bots.

2. Use LinkedIn groups

The step for this how to get coaching clients from LinkedIn to get your name out there and let your potential clients know that you exist by joining and actively participating in LinkedIn groups.

You can look for relevant groups to join and you can even create your own group if a group that fits your niche doesn’t exist. But, once you’ve joined a group, make sure that you contribute to the conversation.

Don’t spam the group with links to your business, but rather, add value to the conversation with your expertise and advice.

3. Familiarize yourself with LinkedIn Lead

One of the most valuable features of LinkedIn is the lead option. You can create a lead and let other people know that you’re offering your services. This is a great way to get your business out there and get clients interested in hiring you.

Do keep in mind though that this part of how to get coaching clients from LinkedIn is a bit tricky because you need to make sure that you follow LinkedIn’s guidelines.

So, the best way to get around this is to wait until you have a decent amount of followers and you’re active in various groups.

4. Reach out to your potential clients

Now that we’ve covered the lead generation part, it’s time to get in touch with your potential customers for this how to get coaching clients from LinkedIn guide. The best way to go about this is to create a separate email address for your leads.

This will help you to separate your professional life from your personal one and make it easier for you to manage your client’s expectations.

And when it comes to reaching out to your leads, it’s important that you personalize your emails, which is in fact the next step of this how to get coaching clients from LinkedIn guide.

5. Personalize your reach-out messages

When you write your reach-out message, it’s important to personalize your message and make it easier for your potential clients to respond to you. After all, you don’t want to come off as spammy and you don’t have a lot of time to impress your leads.

If you can inject a bit of personality into your messages that’d be a lot better too. Don’t make it sound too businessy or formal. Keep it in line with your brand and personality.

Conclusion

Now, when you are trying to get clients from LinkedIn, you need to keep in mind that it’s not going to happen overnight.

In fact, it’s going to take time. So, be patient and keep working on promoting your business and you will get there.

Moreover, you need to remember that you can’t use the same old marketing strategies that you’ve used in the past. You need to adapt and use different strategies to promote your business. And with these tips, you can start using LinkedIn to get new clients.