Social Media Management

Today, social media cannot be separated because it is a digital platform that provides facilities for users to facilitate communication, share content, and so on. Not only that, but good social media management services also have an important role in business continuity.

social media management

You can use social media to gain a business advantage at least to make the business come alive. So how do we make the business we manage run well with social media management? Check out the explanation below.

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What Is Social Media Management?

Social media management is the management of social media to achieve the goals and objectives of something.

Social media management is a process of analyzing the audience of a social media that is carried out with the aim of developing strategies based on the behavior of the audience on social media.

A person who does management or manages social media can be referred to as a social media manager.

While a social media manager can be a marketing, analyst, strategist, copywriter, designer, to customer service at one time. A social media manager has the right to make decisions in the world of social media.

Social media management services must be selective in filtering content and be careful about the content that will be displayed. If not, the strategies that are carried out will not work well and can even result in losses.

Therefore, in carrying out their duties a manager must be careful.

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What Does a Social Media Manager Do?

As a social media management service that works to achieve target customers and successful business marketing, a social media person has very important tasks.

There are several things that must be done by a social media manager which include:

  • A social media manager has the task of developing a digital strategy, especially a social media strategy in marketing the Band so that it can be easily reached by customers;
  • Not only that, a social media manager is responsible for setting goals with the aim of increasing brand awareness and increasing the number of engagements.
  • Manage or manage all social media platforms of the company's brand which includes Facebook, Instagram, Twitter, to YouTube.
  • The social media manager also has the task of planning and creating Plan content then conveying it to the team, and developing and managing competitions and/or campaigns. This is done with the aim of promoting the company or brand.
  • Write quality and interesting articles or blogs to create effective multimedia content as an effort to build good relationships with influencers on social media and directly.
  • Facilitating and managing social media communities by always responding to posts from social media and developing discussions, monitoring and reporting on the performance of social media accounts for each company's brand by using digitalization tools such as Google Analytics and insights that are part of Facebook's tools.
  • Organizing and educating Junior startups in the field of social media and the use of social media for company brand marketing

Finally, a social media manager is in charge of communicating with you via telephone, conference call, email, or face-to-face.

So, those are a number of tasks that are the main subject of the section carried out by social media managers. It is very important to do this for the sake of business operations, especially in the digital world.

What are the types of Social Media Management?

There are at least several types of social media management services that can work effectively in marketing a brand or company, which include the following:

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Graphic Design

Graphic design is a form of painting that has several purposes, one of which is in marketing brands and company products. Some people are more interested in pictures than reading.

A graphic design that creates interesting content in the form of pictures, photographers, posters, and so on can create interesting brand promotions.

Marketing that is poured into an image art can work effectively. A unique and interesting image will subconsciously make the audience stare at the image longer and end up being attracted to the brand to be marketed.

In short, the graphic design war in social media management is tasked with creating attractive multimedia content for marketing brands and companies.

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Text & Copywriting

Writing can be the main weapon in marketing a product. This applies to text and copywriting in social media management.

This can apply to people who like to read. If you can make copywriting or interesting text, you will make the audience get carried away in the writing and end up buying the product.

The key in making copywriting is to provide information about the product or service being marketed in as much detail as possible and not long-winded, which includes product functions and important information that customers are usually looking for.

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Hashtag Research

Hashtag research is a very important type of social media management for your brand's marketing reach. Tips for creating hashtags in product marketing content posts, use hashtags that are relevant to the product being marketed.

For example, a public health product has the hashtag health. Your product will be easily searched by an audience in need. By making the right hashtag strategy, product marketing can reach many people as social media users.

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Content Scheduling

Is a strategy that aids product marketing effectively. By uploading the best-scheduled content, your content will reach you quickly and precisely. It is important to have a proper schedule.

To determine this exact schedule, you can do some research first, try to post at a certain time, and analyze which time is a good time to post a schedule. You can also schedule content by utilizing third-party applications.

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Competitor Research

Another way to do social media management is through competitor research. It has become a common part of conducting competitor research. This is done to get to know the company's brand competitors. Usually, this is done to improve product quality so that the company's brand can win the startup competition.

In doing better competitor research, sales tax and your company can find out what its weaknesses are. That way, you can improve a better strategy.

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Report & Analysis

After carrying out the various efforts listed above, you can now perform reports and analyses. There are at least 4 reports in social media management including demographics, location, language, message sent, day, and time.

Where you do analysis related to the interaction of your content with the Audience, analysis related to the location of the target audience to the right schedule in posting marketing or branding content.

Social Media Platforms Drbrand Helps Manage

All your business social media will be helped by Drbrand. Because Drbrand has many services. Where this one social media management service provides services:

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Facebook Management

Drbrand helps you manage your Facebook social media accounts. Where Drbrand helps you manage ad accounts and Facebook apps.

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Google My Business Management

Not only Facebook and Instagram, but Drbrand also provides social media management services specifically for Google My Business. That way, your business account will work better.

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Instagram Management

With Instagram management services, your business brand's Instagram account will be well managed. The content created will be relevant, thus your brand followers will increase.

Proper management of your business's Instagram account can help build brand awareness among the audience.

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Tiktok Management

TikTok is a social media that is already busy being used by businesses in branding.

Now with the help of Drbrand, your Tik Tok account will be organized and managed neatly and well, especially in the creation and scheduling of ad content. In this way, it can attract the attention of the audience.

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Youtube Management

If you use Youtube for branding company products or services, but there is no progress. So Drbrand is ready to help build interaction with the audience while increasing the number of audiences.

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Linkedin Management

Unmitigated if you have a Linkedin account that is not maintained, Drbrand provides Linkedin Management services to maintain, manage and develop your site.

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Twitter Management

Want to market your brand across social media, including Twitter? We also provide social media management services specifically for Twitter. Here You don't need to be confused about managing it, creating content, or increasing audience interaction on your Twitter account.

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Pinterest Management

Interested in marketing the product by pouring it through the art of drawing? Pinterest Management service can be an option.

At least that's some of the services that can be done by Drbrand.

Why do you need Social Media Management services?

From the explanation above, it can be concluded that social media management is very important. If you do the wrong management of social media, this could be detrimental to the brand and can even make expenses out of control. On the other hand, if it goes well, your brand will benefit.

Therefore, you can use social media management services to help you manage social media in marketing your company brand effectively.

With the right social media management, your company will be able to meet predetermined targets or goals.

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Social Media Management can develop brands to fully optimize and gain potential buyers. If you want to improve your business, DRBRAND is here to help. Book a call now for all the Social Media services