URL Management for Beginners: SEO Best Practices

URL Management for Beginners will give you a better understanding of the definition of URL and the importance of an URL for your website or business. URL is essential in digital marketing and industry, especially for SEO. The URL will lead our visitors to find our website easily. For all of you who are beginners in the SEO field, you better continue to read this article because there will be many things for your website and SEO development.

What is URL Management for Beginners?

url management for beginners
URL Management for Beginners

A URL stands for Uniform Resource Locator. A URL will represent the address of the specific resource on the website. Find the URL at the top of the browser displayed in the address bar. In the most straightforward theory, the URL will point to one specific resource that includes an image, an HTML page, a CSS document, and other things. On the other hand, the URL will also point to an email, database access and file transfer.

Why is URL Management for Beginners Critical?

url management for beginners
Photographer: Remotar Jobs | Source: Unsplash

Since our URL will be shown in the browser, it will be easy for people to find our website and, of course, our business. It means we will not be able to sell our products to the maximum when we don’t have the correct URL or our URL is not shown at the top of the browser. The URL-friendly link hierarchy contains information that will contribute to the success of our business and website. The URL can lift your business’s ranking in the search engine too. IT can also set the basis for a better experience for all visitors. Making a solid domain or URL is essential so all visitors will easily find your website. How to make a strong URL? You can find the answer when you continue to read this article. | URL Management for Beginners

How to Make a Good URL: Step by Step

url management for beginners
Photographer: Edho Pratama | Source: Unsplash

As mentioned above, you must make a good URL structure for all search engines and users. A good URL will connect your website and crawl the page quickly. It will significantly enhance your SEO effort and improve the visitor experience. To create a good URL, follow the guidelines below to reduce bounce rates, increase dwell time, and speed up your page ranking. | URL Management for Beginners

1. You need to use a user-friendly English structure.

All experts recommend that your website’s structure be strategically planned before you commence the website setup. The crucial principle is that your URL structure should follow your established navigation. You need to consider some additional points, such as:

  • Make the URL logical. You need to create the essential categories first, and then you can move to subcategorize your website content.
  • You need to keep the category number as low as you can. For those of you who have small businesses and personal websites, you better keep the categories somewhere between 2 and 7. | URL Management for Beginners
  • You need to make a depth navigation structure. It means that there is no way your pages should be buried deep. It should be easy to access with no more than 2 or 3 clicks.

2. You create a more readable URL.

Create a URL that is easy to read for humans and search engines. The phrase inside must be clean and perfect. Hopefully, it will be readily understood, and people can easily find your URL.

3. You can use keywords in your URL.

When you use a keyword, you must consider some things. You need to use keywords in the URL that help indicate it to those who see your URL on social media and in an email. Your URL that contains keywords should be easy to copy and paste. The keywords in the URLs should show up in the search results. | URL Management for Beginners

4. You canonicalize multiple URLs that serve the same content.

5. You make a short URL rather than a longer URL.

You better make a URL with 50-65 characters only. You can find another URL when you make a URL with more than 100 characters. You can rewrite your URL to gain value. The shorter URL will be easy to paste, copy, and parse. It will be easy to share on social media too. You will get more benefits when you use short URLs because there will be more people who share your URL in the email, and some links matter. | URL Management for Beginners

6. You need to match the URL address to the title often.

You can find how to pair the URL address with the title in some sources. You must understand how to employ headings, page titles, keyword selection, meta description, tags, and other critical aspects to make your URL more accessible to all visitors.

7. When you make the URL, please remove the unwieldy punctuation.

You can check safe and unsafe characters in some sources, so you will be able to use only safe characters for your URL. | URL Management for Beginners

8. You can avoid using hashes in URLs because they will make unique content.

Hashes are usually used in tracking parameters. You can search for more information about how to use hashes correctly.

9. You can avoid keyword repetition because it will decrease your search ranking.

The use of URLs is essential to improve your search engine ranking and visibility for all of your visitors. That is why you should carefully follow the steps outlined above to create a better URL and reap more benefits from your website page. You need to be creative in making the URL address, so it will attract your users to copy, paste and share it on their social media. You can improve your search engine ranking by optimizing your efforts in creating a URL search for more information about the essentials of URL Management for Beginners from an expert.

Parker Casio Patty
Parker Casio Patty
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