Schema org Markup in Website: Complete Guide You Need to Know

Schema org Markup in Website can be one of the essential things that every business owner should know in building and developing their website, especially those of you who are starting a business now.

Why is that important? How will it affect your business? How do we do it? We will answer all of that in this article.

What is Schema org Markup in the Website?

schema org markup in webiste

Schema markup is code. This code is used with the aim that your site can display brief but informative information on search engine result pages (SERPs) or search results pages, especially Google. With schema markup, search results on Google can display the information users want and need. So, their process of finding the information they want can be faster and more accurate. Quoted from HubSpot, schema markup allows search engines to know the meaning of our data, not just read it. Apart from Google, schema markup can also be used on Bing, Yahoo, and Yandex. | Schema org Markup in Website

Why Schema org Markup in Website is Important for Beginner Business Owners markup in website
Photographer: charlesdeluvio | Source: Unsplash

Schema org Markup in Website is essential for SEO because it makes rich snippets appear better.  Rich snippets have been proven to increase click-through rates and invite more traffic to a site. So, what are Rich Snippets? Rich Snippets are results from organic Google searches with additional data display.

Schema markup can do this for rich snippets because it can make search engines understand the context of your content better. As explained earlier, users can find sites with relevant content.

Well, in the long term, you can develop your brand this way. That’s why schema markup is significant for beginners’ business owners. The reason is if it appears using schema markup and rich snippets in search results, your site will look more credible than others.

So, not only should the content on your site be good, but you should also use schema markup to add value and credibility to your business site. | Schema org Markup in Website

Using schema markup, your content will be more visible because there are rich results or rich snippets when that content appears on search engine pages. Either there are additional stars, and there is the insertion of points, and so on.

When your content is easily visible on search engine pages, it has more potential to generate a better CTR or click rate. You can see the results of this CTR in the Google Search Console. That way, this markup scheme is an effort to improve SEO in terms of on-page SEO.

How to do Schema org Markup on Website markup in website
Photographer: Emile Perron | Source: Unsplash

There are many ways to install rich snippets. A wide selection of plugins such as Schema, Markup (JSON-LD) structured in, WP SEO Structured Data Schema, and WPSSO Schema JSON-LD Markup are available both free and paid.

However, for this time, we will use the All-in-One Schema Rich Snippets plugin. This plugin has the most active installations compared to the plugins mentioned above. Noted, there are more than 90,000 users who use this plugin. | Schema org Markup in Website

Step 1. Install and activate the plugin

The easiest way to install a plugin is through the WordPress Dashboard itself. Click the Plugins menu > Add New. Then, enter the keyword “All In One Schema Rich Snippets” and press enter.

Click the Install Now button and wait a while. Then, after the installation is complete, the button changes to “activate”. | Schema org Markup in Website

A few moments later, the plugin was successfully installed on your website. Then, you will be taken to the plugin Dashboard to make settings.

Step 2. Plugin settings

Three settings options can be done on All In One Schema Rich Snippets: the name of the data displayed, colour display, and WooCommerce settings.

The first setting can be done in the Configuration tab. In this section, you can rename the items you want to display. Nine schemas can be used: Review, Event, Services, Person, Product, Video, Articles, Recipe, and Software Application.

The second setting is done in the Customization tab. This section lets you set the display colour for the content summary at the post’s bottom. | Schema org Markup in Website

The third setting is the WooCommerce configuration. You can find these settings on the right side of the plugin Dashboard. If you’re using WooCommerce, ignore the settings above. Putting a checkmark in the settings creates two schemas for one content. For search engines, these conditions can be confusing.

Step 3. Configure post

Once the plugin is configured correctly, you must add the schema to the desired post. You need to go to the bottom of the posting page. There you can find the Configure Rich Snippet section.

Fill in the fields according to the required data. Once published, you will find a summary box for the snippet you created. | Schema org Markup in Website

For some people, this box looks disturbing and unaesthetic. If you want schema and rich snippets without boxes. You can install the premium version of All In One Schema Rich Snippets, namely Schema Pro.


Choose the schema type that best fits the content you create. If you are reviewing a book, then choose a unique schema for the book. Likewise, when you review a restaurant or movie. If you do a review, make it clear that the content does contain reviews. Create an appropriate title and review in detail the item in question.  Avoid too much product knowledge and a short review at the end of the post.

Provide information or review about specific things. Better you make a post dedicated to one product. | Schema org Markup in Website

Write a special section for the snippet of 200 words. This section summarizes the entire article and should invite internet users to visit your website.


Schema org Markup in Website is an SEO component that is reasonably simple but very important for your business. Don’t forget to choose a schema type that fits your website. We do hope that this article is beneficial.

Parker Casio Patty
Parker Casio Patty
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