Backlink Audit SEO: Complete Guide You Need to Know

Backlink Audit SEO – is a crucial element to know when you build your website. Even if you are a new person in the SEO world, you have most likely heard about the importance of making a good backlink profile, especially for your website. Backlinks will play an important role in your website’s ranking, which means it will influence your success and visibility in Google and other search engines. To get a better ranking in search engines, you'd better create a high-quality website backlink. Before you create a backlink, you'd better know the definition of a backlink audit in SEO.

What is Backlink Audit SEO?

backlink audit seo
Photographer: Austin Distel | Source: Unsplash

In the simplest terms, a backlink audit is an evaluation process of all links pointing at the website. That is, you must identify the poor links, as well as the good ones, to develop a high-quality website. The first thing that you must always do is review your backlinks. You can do it manually. There are some tools available for you, and you can run and find all the links on your website in a very simple way. There are so many people asking the reason for doing a backlink audit. When you continue to read this article, you will find the answer.

Why Is Backlink Audit SEO Important For Beginner Business Owners?

Our website's reputation and ranking will be influenced by some links that exist. When you find so many poor links, then you can lead to some problems, such as:

  • Google punishment and penalty
  • visitors' and sponsors' loss of trust
  • You can get a lower website ranking.
  • You can lose the domain authority.
  • There is less organic website traffic.

The backlink audit will assist you in not only identifying bad links but also in organizing and selecting the ones that work well for your website. Doing a backlink audit will give you a unique opportunity to find where to upgrade your website’s rank and quality to give you more high-value links. By doing a backlink audit, you can easily check your competitor’s links and learn from them to get more benefits for your website. So, what are some steps to doing a backlink audit? You can continue to read this article.

How to do Backlink Audit SEO: Step-by-step

backlink audit seo
Photographer: Lukas Blazek | Source: Unsplash

Here are some steps to take when you like to do a backlink audit.

Step 1-Do Competitive Analysis.

Conducting a backlink audit is one of the most crucial aspects of analyzing a website's overall health.

Backlink research is a multifaceted process in which many elements must be considered to have a healthy backlink profile and, as a result, a better-performing website.

The first stage is to do a competitive analysis, which entails gathering a few relevant websites—preferably direct competitors—and comparing your backlink profiles. That way, you'll be able to identify potential flaws and avoid falling behind.

Step 2: Check Your Link Velocity

The second stage in conducting a good backlink audit is to examine your link velocity.

This is the rate at which you get new links and may be easily identified in an SEO tool like Ahrefs.

Simply navigating to your website's summary page will show you a few crucial pieces of information, such as your URL Rating (UR), DR, backlinks, referring pages, organic keywords, and more.

Step 3-Essential Link Churn

We just went through how to conduct a backlink audit for fresh links you've acquired, but what about the ones you've lost? You can also discover which and how many backlinks exist, similar to the feature we just saw in the previous stage. We just went through how to conduct a backlink audit for fresh links you've acquired, but what about the ones you've lost? You can also uncover how many backlinks you've lost over time, similar to the feature we just saw in the previous stage. Simply pick "Lost" from the Backlink profile section on your left-hand side to recover links you've lost over time. Simply select "Lost" from the Backlink drop-down menu.

Step 4-Determine The Toxic Backlinks

One frequent SEO myth is that the more backlinks a website has, the better.

This isn't always the case, because the most important factor is the quality of those backlinks.

When contacting people as part of your link-building strategy, aim for useful and authoritative sources with a high DR and no spammy material.

This will signal to search engines that you are likewise a reliable source and deserve to be ranked higher.

Of course, you can't always choose which websites link back to you; some are low-quality links from spammy and irrelevant sources that do more harm than good.

Step 5-Calculate the Do Follow and No Follow Link Ratio

This phase is all about calculating the DoFollow to NoFollow link ratio.

But first, let us define these two types of links:

DoFollow: This is a link that search engine bots can use to find the source page.

NoFollow: This is a link that uses an HTML element (rel=nofollow) to discourage search engine crawlers from following it.

The ideal situation is to have more DoFollow links than NoFollow ones.

This is since NoFollow links might be paid or affiliate links, as well as spammy links.

Furthermore, they do not add to your DR; they do not carry link juice from one domain to another.

Step 6-Examine the ratio of referring pages to referring domains.

The ratio of referring pages to referring domains is another relevant indicator to be aware of. This is significant since a website may have a high number of backlinks from the same domain, which does not reflect a healthy backlink profile.

From the viewpoint of Google's algorithm, having numerous backlinks from a wide range of different domains is beneficial.

Simply visiting the overview page of your website provided by Ahrefs will allow you to check the number of referring domains and backlinks.

Backlink auditing will assist you in developing a healthy website performance, allowing you to gain more profits and a top ranking in s

Lydia Pricillia
Lydia Pricillia
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