Backlink Analysis in SEO: Complete Guide You Need to Know

Backlink Analysis in SEO – this could be one of the most essential pieces of knowledge for every business owner, especially those of you who have started a business.

What is the Importance of Backlink Analysis in SEO? What kind of effect does it give on your business? How do we do that? We will find out all those answers in this article.

What is Backlink Analysis in SEO

Backlink analysis in SEO is an activity to check and evaluate the backlinks of a website and also to analyze the performance of the site and identify problems that can influence search engine rankings.

Backlink analysis must be done regularly to make sure everything is alright. You must also do it when you perceive something is not right.

Why Backlink Analysis in SEO is Important for Beginner Business Owners?

backlink analysis in SEO
Photographer: Myriam Jessier | Source: Unsplash

Backlink analysis is one of the best ways to find out what factors affect your site’s ranking. With backlink analysis, you will see a decrease or increase in your ranking. Or is there progress on your site?

Apart from that, the purpose of backlink analysis is to know about the size of your website against your competitors’ sites, their strategies, and what you can execute on your own.

In addition, by conducting a backlink analysis you have the opportunity to identify new growth chances that you have not yet pursued. Here you can detect any link-building opportunities you missed, along with an analysis of backlinks you gained; and also to find out bad backlinks. Because unnatural or bad website backlinks can get you penalized by Google. Of course, this will be very detrimental to you right?

Backlink analysis in SEO also helps identify link types to strengthen the backlink profile on your website. To change your link-building strategy, you can also analyze anchor text and competition sources.

Thus, backlink analysis is essential for any SEO strategy and provides valuable information about your site and competitors if done properly.

How to do Backlink Analysis in SEO

Step 1, Select the site you want to analyze.

The first thing you have to do is select the site you want to analyze. Your site is your top priority, and from there, you can do research.

Know your main competitors, they are those who run businesses in your area that offer similar products or services. Well, these sites should be a priority on your list for analysis.

You can use a quick search on Google to identify your competitors. Type the top target keyword into the search bar and find the sites that rank for that keyword. Once you find the list of these sites, you can analyze their backlink profile.

Step 2, Choose a backlink analysis tool

Once you have taken the first step, and have determined the site to examine, you can then select the tool you wish to use to do the analysis. There are many tools to help with your analysis. There are 3 most popular ones that you can use, namely Ahrefs, SEMrush, and Majestic.

They are paid tools, but they do offer free trials, so you can try them all out first before deciding which one best suits your needs.

Step 3, Enter each domain and collect the information you want

The next step is to type each domain into the tool of your choice and start gathering as much information as possible.

You should note that performing a backlink analysis will involve filtering a lot of data. You must keep track of it in order to be able to use it to make the right decisions about your Internet marketing strategy.

Therefore, your tracking method doesn’t have to be complicated. An Excel spreadsheet or Google Sheets will suffice.

Things You Should Look for In Backlink Analysis

backlink analysis in SEO
Photographer: Myriam Jessier | Source: Unsplash

Like other online analysis tools, Backlink analysis will also give you a lot of information. This means that you have to select some important information to track on every site you check. The following are things you can consider

1. Total number of links & unique domains

The total number of backlinks pointing to a site is one of the most basic metrics. Comparing these numbers for your site with those of competitors will give you a general idea of ​​your site’s authority with that of competitors’ sites.

Apart from that, you should also look at the number of referring domains. This number provides information about how many unique sites link to a particular site.

2. Referring domain

You have to take a close look at the referrer’s domain to be able to give you an idea of ​​where your most valuable links are and the content on your site they’ve pointed to. By looking at these domains you can identify link opportunities for your own site.

Sort these domains by their authority, and put together authoritative sites that link to your competitors. Then you can save this list for your reference when creating new content and seeking outreach opportunities.

3. Top page

After that, look at the pages on your site and your competitors that have the most links pointing to them. Usually, the top page will be your home page. If your site has ever been mentioned in another article or cited as a source, this almost always leads to that link.

Apart from that, you can see the most link pages from the outreach of your particular page, you’ll see it near the top of your list. From there, you can see what type of content works best for building links to your site.

What you need to remember is that doing a top-page check of competitors is more informative and effective than doing it on your own. You can view the pages on each competitor’s site, and you can find the most valuable content types for their link-building strategies.

Additionally, don’t write articles on the exact same topic as competitors. Turn your competitors’ pages into inspiration for your content. The top page only serves as a general idea for a link-building strategy.


So, backlinks analysis in SEO is very important to do regularly and correctly in the SEO strategy. To keep your website rating good and keep you away from getting a lot of spam backlinks. Well, that’s about the importance of backlink analysis in SEO. Hopefully useful.

Parker Casio Patty
Parker Casio Patty
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