Bukalapak Marketing Strategy is crucial if you’re a seller in Indonesia. There are some marketplace platforms that you can use to sell and promote your product. In this modern era, people will love to sell products using an online marketplace rather than the conventional way. There are some reasons why Bukalapak is one of the marketplace platforms that you must choose to use. Read this article to find some Bukalapak Marketing Strategy for your business.

What is Bukalapak’s marketing strategy?

Before you learn about the Bukalapak Marketing Strategy, you must know what Bukalapak is. Bukalapak is one of the Indonesian e-commerce companies. It has become a famous online marketplace for small and medium-sized businesses. You can find many warungs or online shops inside this marketplace platform. Bukalapak plays an important role in the Indonesian Stock Exchange too. When we talk about how to sell and get more buyers in Bukalapak, we need to learn about the marketing strategy we must apply to sell products and services in Bukalapak.

Why is Bukalapak’s marketing strategy important for beginner business owners?

Learn more about Bukalapak as your partner in selling products. Here are some benefits you will get when you sell and apply your marketing strategy in Bukalapak.

Receive SMS alerts

When buyers have paid for the things they requested, notifications will appear. Because you don’t have to negotiate, the purchase procedure gets easier. Furthermore, with SMS notifications, you don’t have to be in front of the computer all the time to keep an eye on you.

Make your reputation better every single day with gives positive feedback.
They are paid as soon as the buyer acknowledges that he has received the products.
Priority in search engines—Every page of goods you sell on BukaLapak has gone through an SEO (Search Engine Optimization) process to appear at the top of Google, Yahoo, or Bing search results.
Calculate postage automatically: You don’t need to worry about calculating shipping charges because the system will compute the shipping fees that the buyer must pay. JNE Regular will take a shipping charge automatically added to the buyer’s total payment. So there’s no need to check postage prices any longer.
Online entrepreneurship education: BukaLapak continues to foster an entrepreneurial spirit in sellers and customers by giving online selling tips and tactics as well as inspiration through the success stories of BukaLapak merchants.

How to Do Bukalapak Marketing Strategy-Step by Step

How to start selling products in Bukalapak? You can follow some steps here:

Make a BukaLapak account

To begin selling on BukaLapak.com, you must register and create an account. What is the procedure? Go to the Bukalapak website and click the “REGISTER” button in the upper right.

After that, enter your name, e-mail, username, and password. In addition to filling out the form, you may register at BukaLapak using your Facebook or Google account. Fill out the form above to establish an account at BukaLapak.com, or sign in with your Facebook or Google account. Wait until BukaLapak sends an email that you must confirm after finishing it. Click the “CONFIRM EMAIL” link, and your BukaLapak account is ready to use. And finally, you can enjoy selling and offering your product at BukaLapak.

Preparation before selling items

Before you can begin selling things on BukaLapak, you must first enter your address and phone number. To enter this information, go to the PROFILE menu » SETTINGS and enter your address and phone number on the ACCOUNT and ADDRESS tabs.

When you’re completed, don’t forget to fill out the information on the STAGE page so you may have a nice header photo. Also, include a detailed description of the stall you designed.

Before selling things on Bukalapak, you must determine whether the goods can be sold through BukaLapak. BukaLapak contains various conditions and a list of prohibited things you cannot trade recklessly on the site.

The following items are not permitted to be sold through BukaLapak:

Narcotics and drugs that have not been registered with the Health Service or BPOM are examples of illegal drugs.
Pornography, sex toys, male critical organ enlargement equipment, and other immoral stuff
E-books, CDs, DVDs, and illegal software
Animals or pets.
Unless there is an official collaboration with Bukalapak, automotive (cars and motorcycles) is prohibited.

One of the most significant aspects of internet buying and selling is reputation. A solid reputation will increase buyer faith in your booth and, of course, the opportunity for higher revenues.

BukaLapak has a specific symbol that is awarded based on your sales reputation. Each symbol is based on the number of favorable comments from purchasers. The more positive feedback you provide, the better your reputation.

Buying and selling things online is quite simple because numerous online market stores, such as BukaLapak, may provide a platform for sellers or customers.

BukaLapak is the top pick for many buyers and sellers due to its simple registration process and extensive feature set.

If you are still afraid to use BukaLapak and begin selling online, why not read the success tales of BukaLapak sellers? Who knows, maybe their story will inspire you. You can check other Bukalapak Marketing Strategy in some other sources.