Google Ads Analytics: How It Can Help Business Owners

Google Ads Analytics – will provide you with reports so you can make a further plan to grow your business. From Conversion Rate to Pageviews, you can get all insights on key metrics from this app freely. If you are into this Google Ads Analytics platform for business growth, here is an ultimate guide for you.

Introduction to Google Ads Analytics

digital marketing agency indonesia
Photographer: Nathana Rebouças | Source: Unsplash

Simply put, Google Ads Analytics is a powerful tool to provide you with detailed information and analysis of your business website. It will allow you to find out information on how your audience navigates, engages, and explores between pages of your website easily. Then, you can use the information gathered by the tool for business marketing and Search Engine Optimization (SEO) purposes.

This tools can also integrate with the Marketing and Advertising Platforms of Google easily. These include Google Search Console, Google Ads, and Data Studio. Furthermore, you can also use Google Ads Analytics to compile data to create a Single Source of Truth, much for your convenience. The tool also allows you to view reports related to Bounce Rate, Pageviews, Conversion Rate, Popular landing pages, Traffic sources, and other key metrics.

Why Do You Need Google Ads Analytics?

When it comes to Google Ad Analysis, there will be many things that the tool can do to help you boost your business. You need to keep in mind that the main goal of the tool is to drive people to your business website. However, note that it is only half of the battle. As a matter of fact, Google Ads Analytics also serves as a bridge to shorten the gap. It is done by offering you an insight into what your audience does once they get into your website.

As a result, you will find it easier to measure various things such as which ads generate the most conversions and clicks. This ability of Google Ads Analytics allows the tool to provide detailed information about visitors that you can use to improve the online experiences of your customers. In this way, your entire Return Ad Spend (ROAS) and Conversions like sign-ups and purchases can be improved as well.

Google Ads Analytics also allows you to use User Segmentation. This is aimed to help you understand things related to your customers. In this way, you can target your clients effectively. Not only that but the tool also enables you to discover the right channels that will work best for your company. Meanwhile, the Retargeting Campaigns and Display Ads feature of the app allows you to find out customers that might be interested in your brand.

How to Use Google Ads Analytics to Improve Your Ad Campaign Performance

google ads analytics
Photographer: Daniel Romero | Source: Unsplash

The importance of solid strategies in business marketing is inevitable. The steps below will help you optimize the performance of your ad campaigns on Google Ads Analytics.

Get Rid of Irrelevant Metrics

Note that the optimization of your ad campaign performance should be generated by the Google Ads Analytics Dashboard itself, especially if you work with a tight budget. This is because Google has a lot of metrics to show. However, not all of the metrics displayed by this platform are necessary for your marketing strategies.

In this way, make sure that you do things as cost-effectively as possible. This is important that you are more focused and aligned when it comes to the metrics. You can create your own columns that consist of different data variations. This will also be very helpful if you delete metrics that have nothing to do with your business.

Use Keyword Research

The next thing you have to do is perform your keyword research since it is one of the most important factors when making relevant ad copies. Not only that but the keyword research can also help you improve your Ad Quality Score. Furthermore, the keyword will make it easier for you to understand your target customers.

Use Audience Targeting

As time passes, Google Ads Analytics has developed a lot, especially in the last few years. Not only that but the targeting options of the tool are also more granular. This will make it possible for you to use demographics to determine which visitors of your website to serve. Furthermore, using Audience Targeting also allows you to specify many targeting filters. These include gender, age, customer relationships, and income level.


Remarketing is a great method that you can use to reach out to an audience that has come to your website before. You can also use this method to reach out to people that have previously downloaded your mobile app. The method will make it possible for you to put your ads in front of this audience effectively while they are exploring Google.

In this way, you can successfully remind these people to make a purchase. If not, you can still do it to improve your brand awareness. When using Google Ads Analytics, you can also target various things, including focus advertising and remarketing lists. Remarketing on Google Ads Analytics can also help you boost conversion rates with minimum losses.

Final Thoughts

With all things that Google Ad Analysis can do for your brand, it makes an ideal tool for you to track your marketing ad campaigns and evaluate them for more effective marketing plans. The platform can provide you with a wide range of key metrics such as Cost per Click (CPC), Return on Advertising Spend (ROAS), and Click-Through Rate (CTR) to boost brand awareness.

Parker Casio Patty
Parker Casio Patty
Articles: 98